Academic Coaching

Set up in October 2009, MACC is the first and the only legally approved association representing non-sports coaches and coach-students in Malaysia that is recognized by the Malaysian Government. In the same vein, it is perhaps among the very few national non-sports associations that successfully gain national recognition and respect from their national governments. MACC believes that the good name of ethical, committed and competent coaches can be well safeguarded and respected only when there is a strong and responsible coaching representative body to uphold their interests, promote them and continually upgrade their coaching skills in alignment with world coaching standards.

MACC also takes on this leadership role to educate the Malaysian business and non-business community on what is authentic coaching so that they can differentiate between bona fide coaches as against untrained or ill-trained, unscrupulous, incompetent and unethical self-claimed coaches who are only interested in making fast bucks without the skills and responsibility to support clients in the right way.

MACC was formed against the backdrop where coaching was fast being recognized as the single most powerful way to grow, develop, raise performance, and support people to reach their goals in the most fulfilling way. Coaches are powerful catalyst of change and transformation and, as such, they can influence the lives of people. Because of this, many people rely on them for guidance and support. Therefore, coaches have to act competently and responsibly at all times to all clients.

A central coaching body like MACC is needed to play the role in overseeing coaching activities in particular, ensuring that only bona fide coaches of the highest quality are being engaged to provide the necessary coaching support for clients.

MACC’s reference body is the International Coach Federation (ICF), the leading global body in coaching with over 15,000 members, which is dedicated to advancing the coaching profession to the highest world standards. In this regard, its plans and activities for its members will always be guided by the precepts, philosophy, and professional standards and ethics as well as coaching competencies of ICF.